ORGANIC SEARCH
When people are interested in a product, service or solution – they search. They’re already in the mood to buy; all you need to do is stand out.
And you WILL stand out – if your content experience is “useful in the moment,” and takes into account the algorithm evolution SEO has seen over the years — to mobile, voice and AI.
Simply put, a managed-keyword approach to SEO is no longer enough. By leveraging the buyer journey and surrounding discovery channels alongside best practice SEO – you achieve a more holistic, effective methodology built on cutting-edge technical analyses, comprehensive keyword intelligence, competitive reporting, and proprietary technology.
Our process starts with understanding intent to find the right outlets and moments to be found, determine content that will resonate and ensure there are no barriers to indexing or visibility on major global search engines including Google, Yahoo, Bing, Baidu, Yandex and Naver. Other core priorities include visibility across non-traditional discovery channels including the omnipresent Amazon, Youtube, TripAdvisor and many other up-and-comers.
Acronym pioneered intent-based SEO solutions that find opportunity where others just see data, and find customers where others just see keywords. Here’s how we help you power organic search:
| SEO Optimization: | Stop selling. Start helping. Utilize SEO to capture early stage awareness queries through relevant content. |
| Local Targeting: | 46% of all Google searches seek local information. Meet your customers right where they are, when they need to find you. |
| Content Strategy: | Content is king, especially when it’s planned, created and optimized to meet your business goals and customer needs. |
| Social Integration: | Get techniques and strategies to maximize your reach across social platforms. |
| Amazon SEO: | From 2015 to 2018, Amazon surpassed Google for product searches, according to a September 2018 report from Jumpshot. When you’re there, you’re relevant. |
“A Search agency that does just search is like a blacksmith in this day and age”
Mike Grehan, Acronym CMO
WHAT’S IN IT FOR YOU?
Look no further than our award-winning SEO work for Scotts Miracle-Gro.
Acronym helped Miracle-Gro better target voice queries by identifying terms that were more likely to come from voice searches and by zeroing in on Google’s featured snippet and Answer Box. As a result, Miracle-Gro increased the number of optimized pages that earned Answer Box placements and increased Buy Now conversions, proving that our formula makes a significant difference – and that getting into the Answer Box is no accident.
“Brands need to develop a positive content experience across all devices and platforms in all stages of the user journey to be visible in modern-day SERPs. SEO is all about building high- quality content that users can consume that is useful in their moment of need.”
Winston Burton, Vice President of SEO